This former racing driver is pioneering jaguar conservation in Brazil

Mario Haberfeld used to race cars for Jaguar Brazil Racing. Today he champions the conservation of jaguars in Brazil and around the world. Haberfeld's charity, Onçafari, has pioneered a way to reintroduce jaguars into the wild. A successful project in Brazil’s Pantanal, the world’s biggest wetland, has also brought an ecotourism boom to the area and given the world a blueprint for big cat conservation. Here’s how they did it. Mário Haberfeld is a Schwab Foundation for Social Entrepreneurship Social Entrepreneur of the Year 2026, one of 21 innovators recognized this year for their work in driving systemic change around the world.