
体验红利:决定去留的不再是工资,而是城市生活满意度
“体验红利”是指这样一种竞争优势:当企业选择落户于居民和工作者日常设施体验持续改善的地方,便能获得这一红利。
Vladislav Boutenko is a Managing Director and Senior Partner with BCG, where he leads BCG's business with cities globally. He has also directed Cities research with BCG Institute since 2019. His group's research focuses on cities' value proposition toward its residents, resident-centric planning of cities' physical and virtual real estate, economics of virtual agglomerations, the role of technology in cities, and talent migration.
His forthcoming book, "The Way We Live Next," is due out from HarperBusiness in spring 2027.
Boutenko holds an M.S.E.E., summa cum laude, from Institut Polytechnique de Paris, Ecole Nationale Supérieure des Télécommunications, where he was a French Government scholar.
“体验红利”是指这样一种竞争优势:当企业选择落户于居民和工作者日常设施体验持续改善的地方,便能获得这一红利。
人材獲得競争は変化しており、従来企業が当然と考えていた「効果的な施策」はもはや通用しなくなっています。 何十年もの間、企業は自社でコントロール可能な要素、つまり給与や福利厚生などに注力してきました。これらの要素は現在でも重要ですが、人材確保の方程式において優位性を増している要素があります。それは、企業が所在する地域そのものの特性です。
Despite the rise of remote work, job location still improves workers' daily-lives. New BCG research on the 'experience dividend' helps quantify this advantage and how companies can use it...

