James is responsible for Lenovo's global customer facing sustainability business settng the overall strategy and vision for the group with a focus on circular economy, sustainable data centers and volentary carbon markets. James is based in London, and has a wealth of expertise in circular economy, sustainability strategy, and environmental leadership. Prior to Lenovo he built and led Deloitte's London based Circular Economy and Product Sustainability business from the ground up, growing it into a multi-million-dollar operation serving global markets.

As a recognized leader in circular economy solutions, James worked with global clients on sustainable products and packaging, supply chains sustainability, and go-to-market strategies for sustainable product portfolios. Prior to Deloitte, James led the global circular economy initiative at the World Economic Forum, where he co-founded the Circular Electronics Partnership and the UN E-waste Coalition.